A system which ensures management of marketing, sales and after-service processes of the enterprises efficiently by developing a customer oriented philosophy. CRM can be defined as developing products and services accordingly by understanding customer requirements accurately. Today’s technology brings the customer, not the goods, to the focal point of the globalized world. And, this is the notion of distinct approach to each customer, called one-to-one marketing, which has driven the customer forward, not the product. In the market where the competition imposes pressure on all enterprises, it is necessary to create long-term and profitable customer relationships and, in addition, to improve current customer relations and to develop a strategy encompassing all business units. And, achieving this will be possible by meeting the customer expectations successfully and by providing better and more effective service than the rivals. CRM application helps creating marketing and sales policies by analyzing all information with regard to current and potential customers; in addition, organizes after-sales service processes.
• Ensures customer satisfaction, loyalty and reliability • Facilitates management of interlinked units like telephone calls and records, offer, order and stock • The information flow among the employees occurs accurately, easily and synchronicly through a common platform • Curtails the Marketing and Sales processes, thus, reduces the costs • The employee creating the customer satisfaction becomes happy and its performance raises • Improves service quality • Increases the probability to make cross-selling to the satisfied customer